Tools for Growing your SaaS app like a Pirate

Tools for Growing your SaaS app like a Pirate
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by 01 Apr 2016

For the last few posts we have been talking a lot about SaaS metrics.

Let’s talk about tools today.

More specifically, tools that help you grow traffic, improve conversions, keep customers loyal, and increase profitability so that those metrics keep looking better and better.

Once your marketing stack is set up you will be able to gain insights about your ideal user, plug holes in the sales and onboarding funnel, improve product market fit, make the overall customer experience better, and streamline customer communication.

Your CAC (customer acquisition cost) will plunge and your customer LTV (life time value) will increase. Your MRR (monthly recurring revenue) and ARPU (average revenue per user) will be more than previous months. Your revenue and user churn rates will drop off, and the payback period will decrease

All of this means more money in the bank.

On the customer experience front the FCRR (First Contact Resolution Rate) will improve and the average first response time will reduce which means that customer issues are solved faster, making for happier users.

This post will segment the tools based on the AARRR (acquisition, activation, retention, referral, and revenue) metrics, a.k.a. Pirate metrics.

Tools for acquiring users

These tools will help you acquire more free trial users:

Tools for activating and retaining users

Your job here is to onboard the trial users who have just signed up into highly engaged users.  Focusing on this aspect will reduce CAC and increase LTV. These tools will help you do that:

Tools for getting users to refer your app

These tools make it easy for your users to refer your app to their contacts. More referrals essentially mean free users which reduces your CAC.

Tools for collecting and managing revenue

These tools will make it easy for you to actually collect revenue, and manage your accounts.


At any given time you will be working with a multiplicity of third party apps as you market your products and grow your user base. This list is a starting point and you should evaluate the product based on your exact needs  which will change as you expand.

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