Tools for Growing your SaaS app like a Pirate
For the last few posts we have been talking a lot about SaaS metrics.
Let’s talk about tools today.
More specifically, tools that help you grow traffic, improve conversions, keep customers loyal, and increase profitability so that those metrics keep looking better and better.
Once your marketing stack is set up you will be able to gain insights about your ideal user, plug holes in the sales and onboarding funnel, improve product market fit, make the overall customer experience better, and streamline customer communication.
Your CAC (customer acquisition cost) will plunge and your customer LTV (life time value) will increase. Your MRR (monthly recurring revenue) and ARPU (average revenue per user) will be more than previous months. Your revenue and user churn rates will drop off, and the payback period will decrease
All of this means more money in the bank.
On the customer experience front the FCRR (First Contact Resolution Rate) will improve and the average first response time will reduce which means that customer issues are solved faster, making for happier users.
This post will segment the tools based on the AARRR (acquisition, activation, retention, referral, and revenue) metrics, a.k.a. Pirate metrics.
These tools will help you acquire more free trial users:
Your job here is to onboard the trial users who have just signed up into highly engaged users. Focusing on this aspect will reduce CAC and increase LTV. These tools will help you do that:
These tools make it easy for your users to refer your app to their contacts. More referrals essentially mean free users which reduces your CAC.
These tools will make it easy for you to actually collect revenue, and manage your accounts.
At any given time you will be working with a multiplicity of third party apps as you market your products and grow your user base. This list is a starting point and you should evaluate the product based on your exact needs which will change as you expand.
Seven Guidelines for Transforming Your IT Department in 2020
Do Smart Cities have Smart Security?
Data Modernization and the Cloud: A “Chicken-and-Egg” Relationship
How can SMBs Benefit from the Internet of Things?
7 Different Ways Virtual Reality is Disrupting Enterprise Activities
Buyer’s Journeys and Latest Trends on IT Outsourcing
Are Blockchains ready for Industrial Applications?
Secure Software Development: From DevOps to DevSecOps
Benefits and Pitfalls of Desktop Virtualization
Five ways for Differentiating your organization in a Post Digital World
We're here to help!
No obligation quotes in 48 hours. Teams setup within 2 weeks.
If you are a Service Provider looking to register, please fill out this Information Request and someone will get in touch.
Outsource with Confidence to high quality Service Providers.
If you are a Service Provider looking to register, please fill out
this Information Request and someone will get in
Enter your email id and we'll send a link to reset your password to the address
we have for your account.
The IT Exchange service provider network is exclusive and by-invite. There is
no cost to get on-board;
if you are competent in your areas of focus, then you are welcome. As a part of this exclusive