Being a travel company, user journey on the website is particularly important to improve lead generation and serve customers better. Large amount of data from the website was not being analysed effectively, hence the need for a data analytics solution to identify the behaviour pattern of the customers and targeting them accurately.
A leading brand in the travel & lesiure industry in US, Buyer provides a one-stop-shop for planning and booking international vacations.
Experts at ITeXchange analysed their requirements and built an appropriate team for them. A solution was designed that identified the travel preference products, video content and suitable trips for each customer based on web activity.assign ranking for products for each customer.
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