Social media marketing is nowadays one of the most effective forms of Internet Marketing. Many companies all around the global are investing in marketing campaigns on the most popular social networking platforms such as Facebook, Instagram and LinkedIn. During the last couple of years enterprises are offered with one more option: Advertising on TikTok. The latter is a social networking service for video-sharing, which facilitates the creation of short lip-sync, comedy and talent videos. In the last two years, TikTok has become the biggest video community that is dedicated to the younger generations.
TikTok is available as a mobile app and has a growing momentum. It was the most downloaded app in the US back in October 2018, despite being a Chinese app. Currently, it’s available in more than 150 countries and in 75 languages worldwide, while it has been downloaded more than 1 billion times. Furthermore, it is among the top ten most downloaded apps of the previous decade. Even if one does not know about TikTok, these numbers are by themselves enough for one to consider TikTok in his/her marketing strategy. Nevertheless, there are more reasons to pay attention to TikTok, beyond the growth of the platform’s community.
Internet marketing budgets are limited and hence marketers should be effective when allocating them across the different social media channels. In this context, one must justify the budget allocated to each channel, based on business criteria. Here follow some good business level justifications for including TikTok in your marketing strategy:
Given these potential benefits, companies have to seek effective ways for integrating TikTok in their marketing campaigns. Here are some tips and best practices:
Along with its benefits and opportunities, TikTok has been accused of introducing potential risks especially for Western companies. For example, according to some American organizations TikTok could pose a security threat to the West, given its affiliation with Chinese companies. Moreover, the United States Federal Trade Commission has recently, in 2019, fined TikTok’s owner for collecting information from minors, in-line with the Children’s Online Privacy Protection Act. Likewise, data transfer class action lawsuits have bee also filed against TikTok. Despite these allegations and potential risks, the TikTok opportunities for Internet Marketing cannot be ignored. It’s a prime social medium for reaching to younger users and it seems to be growing very fast in an era where mainstream social networking platforms are exhibiting signs of saturation.
Location Aware Services: A New Wave of Analytics for Business Intelligence
Sentiment Analysis: A Powerful Tool for Better Business Results
Get the most out of your Marketing Activities with Campaign Management Systems
Understanding Social Media Services and how it helps Business Growth
Internet Marketing Trends You Cannot Do Without in 2014
The Art & Science of Estimating User Stories Cost
Embedded Finance: The basics you need to know
Five Tips for a Successful ChatGPT Strategy
Effective KPI Framework for CIOs: 7 recommendations
Zero Trust Security: Growing relevance in hybrid work environments
We're here to help!
No obligation quotes in 48 hours. Teams setup within 2 weeks.
If you are a Service Provider looking to register, please fill out this Information Request and someone will get in touch.
Outsource with Confidence to high quality Service Providers.
If you are a Service Provider looking to register, please fill out
this Information Request and someone will get in
Enter your email id and we'll send a link to reset your password to the address
we have for your account.
The IT Exchange service provider network is exclusive and by-invite. There is
no cost to get on-board;
if you are competent in your areas of focus, then you are welcome. As a part of this exclusive