Over the years, outsourcing has been extended to almost all digital activities. From software development to digital marketing, enterprises are outsourcing digital activities in order to cut down costs and benefit from access to global talent. Search Engine Optimization (SEO) activities are no exception to this rule. It turns out that SEO activities are very important for enterprises of all sizes, as their digital channels are gradually becoming a primary modality for communicating with customers. As a prominent example, the home page of an enterprise’s web site is usually the first touchpoint for every potential customer. Therefore, maximizing Google search efficiency for the home page can have a positive impact on the sales, marketing and branding strategy of the company. In this context, SEO is a valuable digital marketing tool that can greatly boost an enterprise’s digital visibility and Internet reputation.
The SEO process is highly technical and is usually performed by experts that have a deep understanding of how search engines works, especially in terms of the way they rank pages. Therefore, it’s common for enterprises to resort to outsourcing, in order to benefit from access to some of the world’s top experts, including both individuals and digital marketing agencies. SEO Outsourcing services include both on-page optimization activities (i.e. services relating to keywords, metadata, blog) and off-page optimization activities (i.e. services relating to link building, guests’ posts and social media).
Even though SEO is an experts’ task, several companies are tempted to perform SEO tasks in-house. Their motivation is economic i.e. to save from the outsourcing costs, and a matter of control i.e. to control the SEO process in-house. However, this thinking is problematic as SEO inefficiencies can incur significant costs, which can be considered as the “hidden costs” of trusting the SEO process to non-experts. On the other hand, the SEO process is extremely challenging in the long term, which is a good reason for outsourcing it to world class experts. Specifically, the challenges of SEO outsourcing include:
While there are some good arguments for justifying your outsourcing decision, it not always easy to ensure the success of your outsourcing endeavor. Here follows a piece of advice for companies that opt for SEO outsourcing:
In an era of increased digitalization, there are some very good reasons for outsourcing elements of your digital marketing strategy, including SEO activities. Earlier paragraphs have outlined some best practices for successful SEO outsourcing, which are intended to help companies avoid pitfalls and set realistic expectations.
Evolution of Enterprise Search Engine Optimization in 2021
Seven Tips for Effective Digital Marketing
5 Reasons Why You Must Hire a Local SEO Expert
Location Aware Services: A New Wave of Analytics for Business Intelligence
Sentiment Analysis: A Powerful Tool for Better Business Results
Best Practices for Sustaining the Pace of the Digital Transformation
Cognitive Customer Service: A Blueprint for Business Success
Enterprise Machine Learning Solutions: Powerful Tools for Business Growth
We're here to help!
No obligation quotes in 48 hours. Teams setup within 2 weeks.
If you are a Service Provider looking to register, please fill out this Information Request and someone will get in touch.
Outsource with Confidence to high quality Service Providers.
If you are a Service Provider looking to register, please fill out
this Information Request and someone will get in
Enter your email id and we'll send a link to reset your password to the address
we have for your account.
The IT Exchange service provider network is exclusive and by-invite. There is
no cost to get on-board;
if you are competent in your areas of focus, then you are welcome. As a part of this exclusive