Nowadays, Artificial Intelligence (AI) is presented as a threat to most employees. It is projected that AI systems will make redundant millions of jobs in different sectors, including not only labor-intensive positions but knowledge workers as well. The marketing sector seems to be no exception to this rule. AI tools are expected to increase marketing automation and to obviate the need for human-mediated processes when executing activities like marketing campaigns. However, for the near future, such job losses are not foreseen, as we are still not in the era where the entire marketing process can be automated. On the contrary, modern AI tools should be considered as productivity and convenience vehicles. Thanks to AI marketers are provided with unprecedented opportunities for doing more in less time e.g. generating more leads with less effort and at a lower cost. Therefore, marketing managers have better think about how to best leverage AI capabilities, rather than worrying about losing their jobs.
Cognitive computing is AI’s segment that is best suited for improving sales and marketing operations. Cognitive computing is based on AI and signal processing. It offers a wide range of technology capabilities including machine learning and reasoning, but also a range of perceptive technologies like Natural Language Processing (NLP), Speech Recognition, Visual Scene Analysis, and Dialog generation.
Read More: How AI and Machine Learning can make Enterprises More Competitive
The use of cognitive computing in marketing operations is grounded in the proliferation of customer data and the availability of high-end computing infrastructures, which are both prerequisites for cognitive computing. Specifically, cognitive computing in marketing is driven by the following factors:
Overall, companies cannot afford to ignore the potential of cognitive computing and AI in marketing. Rather, they must take advantage of cognitive capabilities in order to improve the competitiveness of their marketing departments. Here are some tips in this direction:
By and large, most companies lack the resources and expertise needed to leverage the huge amount of customer data that they collect and generate every day. This is a lost opportunity for the marketing departments of modern enterprises. Cognitive computing and AI tools come to the rescue, helping companies to spot interesting patterns of customer behavior, but also to use such patterns for generating actionable insights. That’s how cognitive computing can make marketeers better. Our tips can be a small boost to start a cognitive computing adventure on the right foot.
Read More: Past, Present and Future of Artificial Intelligence
Optimal Neural Network Architectures for Edge AI
Top Five Technology Predictions for 2023
Cobots: Robot Human collaboration for Industrial Applications
Ten FinTech Use Cases that you need to know
Swarm Intelligence: Solving complex problems through Ant Colony Optimization
Leveraging 5G technology for optimum business growth
Blockchain technology for decentralized data provenance and traceability
We're here to help!
No obligation quotes in 48 hours. Teams setup within 2 weeks.
If you are a Service Provider looking to register, please fill out this Information Request and someone will get in touch.
Outsource with Confidence to high quality Service Providers.
If you are a Service Provider looking to register, please fill out
this Information Request and someone will get in
Enter your email id and we'll send a link to reset your password to the address
we have for your account.
The IT Exchange service provider network is exclusive and by-invite. There is
no cost to get on-board;
if you are competent in your areas of focus, then you are welcome. As a part of this exclusive